Cookie Policy
Last updated: 5 October 2026
1. What this policy covers
This policy explains how Cash 4 Houses, trading as Cash 4 Houses ("we", "us"), uses cookies and similar technologies on cash4houses.co.uk (the "Website"). It should be read with our Privacy Policy.
2. What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. "Similar technologies" include local storage, session storage, pixels, tags and scripts that store information on, or read information from, your device. In this policy we say "cookies" to mean all of these.
Cookies can be:
- first-party (set by us) or third-party (set by another organisation, such as Google or Meta);
- session (deleted when you close your browser) or persistent (kept for a set period).
3. How we use them, and your choices
We use cookies in three groups.
(a) Essential cookies. These are needed to provide the service you have asked for, for example to keep the Website secure, remember your cookie choices, load the chat window and make the valuation form work. The law does not require consent for these, so they cannot be switched off using our banner. You can block them in your browser settings, but parts of the Website may then not work.
(b) Cookies we use without consent, with a simple way to object. Under UK law, some low-risk cookies do not need consent if they are used only for limited purposes and you are given clear information and a simple, free way to object. These are cookies used solely to collect statistics about how the Website is used so that we can improve it, and cookies that remember your preferences about how the Website looks or works for you. If we rely on this approach, the cookies are listed below and you can object using the Cookie Settings link or your browser.
(c) Cookies that need your consent. Analytics that are shared with a third party for its own purposes, advertising, social media tracking and measurement (such as the Meta Pixel) and similar marketing technologies are only used if you choose to accept them. They are off until you opt in. You can accept or reject each category in our cookie banner, and the "Reject" choice is as easy to use as "Accept". You can change your mind at any time using the Cookie Settings link at the bottom of every page.
4. The cookies and technologies we use
Essential
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| consent-preferences | cash4houses.co.uk (first party) | Remembers your cookie choices | 12 months |
| Firebase session identifiers | cash4houses.co.uk / Google (Firebase) | Keeps the Website and chat widget working securely | Session |
| chat session (userId) | cash4houses.co.uk | Keeps your conversation with Andy together during your visit | Session |
| reCAPTCHA | Protects forms from spam and misuse | As set by provider |
Analytics
| Name | Provider | Purpose | Duration | Consent needed? |
|---|---|---|---|---|
| _ga, ga[ID] | Google Analytics 4 | Counts visitors and shows which pages and campaigns are used | Up to 2 years | Yes, we ask for consent |
Marketing and social media (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook / Instagram) | Measures the effectiveness of our social media activity | Up to 3 months |
5. Links we share on social media
When you click a link in one of our posts, the link may contain campaign tags (for example "utm_campaign") and may pass through a link-shortening service (cash4houses.co.uk/go) so that we can see which posts bring visitors to the Website. These tags measure the campaign, not who you are.
6. Third-party websites
Social media buttons, embedded content and the platforms where we have a presence (Facebook, Instagram, Google) have their own cookies and privacy policies. We do not control them. Please check their policies.
7. How to manage cookies
- On our Website: use the Cookie Settings link in the footer to accept, reject or change your choices at any time.
- In your browser: most browsers let you block or delete cookies. See your browser's help menu, or visit www.aboutcookies.org.
- Mobile devices: use your device's privacy and advertising settings.
- Opt out of Google Analytics: use Google's browser add-on at tools.google.com/dlpage/gaoptout.
If you block or delete cookies, you will need to set your preferences again, and some features may not work properly.
8. Changes to this policy
We may update this policy when our use of cookies changes, or when the law changes. The "Last updated" date shows the latest version. We will ask for consent again if our use of non-essential cookies changes significantly.
9. Contact us
If you have questions about this policy, contact us at fast@cash4houses.co.uk, or write to Cash 4 Houses, 377 Southchurch Road, Southend on Sea, Essex. SS1 2PQ.