Privacy Policy

Last Updated: 5 October 2026

1. Introduction

Welcome to Cash4Houses.co.uk ("we", "our", or "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website or use our property buying services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Cash4Houses.co.uk is a trading style of The Auction Department Limited. For the purposes of data protection legislation, we are the Data Controller of the personal data you provide to us.

2. Information We Collect

We may collect and process the following data about you:

• Identity and Contact Data: Your name, email address, telephone numbers, and postal address.
• Property Data: Information regarding the property you wish to sell, including the address, estimated value, condition, mortgage status, and your reasons for selling.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting (such as GMT/BST), browser plug-in types, operating system, and platform.
• Usage Data: Information about how you use our website, forms, and services.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

• Direct Interactions: You may give us your Identity, Contact, and Property Data by filling in forms on our website or by corresponding with us by post, phone, email, or otherwise.
• Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.

4. How We Use Your Data

We will only use your personal data when UK law allows us to. Most commonly, we use it in the following circumstances:

• To provide our services: To assess your property, provide a cash offer, and facilitate the purchase of your home.
• To communicate with you: To respond to your enquiries, provide updates, and offer customer support.
• For legitimate business interests: To improve our website, services, marketing, and customer relationships, provided your interests and fundamental rights do not override those interests.
• To comply with a legal obligation: Such as anti-money laundering (AML) checks and regulatory reporting.

5. Data Security and Storage

Your data security is of the utmost importance. All information you provide to us is stored on secure servers configured to comply strictly with UK law and data protection legislation.

We have implemented robust security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

6. Sharing Your Data

We do not sell your personal data to third parties. We may share your data with trusted third parties strictly for the purposes of facilitating our services to you, including:

• Authorised solicitors and legal representatives engaged to complete property transactions.
• Independent asset management companies or property surveyors required to value the property.
• IT and system administration providers who support our digital infrastructure.
• Regulatory authorities or law enforcement agencies if required by UK law.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By default, general enquiries that do not result in a property transaction are securely deleted in accordance with our standard retention schedule.

8. Your Legal Rights

Under UK data protection laws, you have the right to:

• Request access to your personal data (a "data subject access request").
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data where there is no good reason for us continuing to process it.
• Object to processing of your personal data where we are relying on a legitimate interest.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or to a third party.
• Withdraw consent at any time where we are relying on consent to process your personal data.

9. Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise any of your legal rights, please contact us at:

Cash4Houses.co.uk
Address: 377 Southchurch Road, Southend-on-Sea, Essex. SS1 2PQ
Email: fast@cash4houses.co.uk
Telephone: 07834 555 355

If you feel that your data has not been handled correctly, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).